Overview

Inspired by Gentle Monster’s brand, I wanted to make a website (kind of ecommerce) and learn how to do so with best practices while also making something I had an idea for.

I had an idea for making a website with flowers and water. I love Gentle Monster’s website and Gentle Monster had several campaigns called Jentle Home, Jentle Garden with Jennie Kim so I wanted to make a website called Gentle Water.

Gentle Water helps wash away people’s worries, fears, stresses.

Water is an element in our world that can cleanse us and this site is used to cleanse the mind (conceptually).

I used an 8px grid and a typeface close to Gentle Monster’s site which is Helvetica Neue. The site has a minimal color palette.

We did affinity mapping to get themes and insights from our user interviews. This helped us develop our persona and create our problem statement to narrow our focus.

Problem statement: Lusana wants to know the product she buys will be something she will enjoy because she doesn't want to waste time/money. How might we help Lusana sign up for Viledge with confidence knowing that she is both supporting small Black-owned businesses while receiving high quality products and resources that she will find useful?

Takeaways and Next Steps

Encourage customers to actively engage with Viledge during their unboxing.

While our team made important discoveries on how to motivate customers to purchase on the website, we want to address our stakeholder’s further business needs on the post-purchase unboxing experience. We would like to conduct additional user research on how to encourage customers to actively engage with Viledge during the unboxing process with the goal of promoting Black-owned brands. We want to find out how we can bring this traditionally offline experience back online at the time of unboxing so customers can continue to support Black-owned brands. Viledge is set to launch their new website in February 2021.